Hey Friends

I'm doing some work on madialogan.com to develop more of a platform for everything that I do. Don't worry. I'm going to do what I do best, and that's share stuff I think you need to know. There are going to be posts for marketers, musicians, friends and more.

much love and gratitude, madia

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Boss is Always Right, or is She?

August 18, 2010 View Comments by madia

davenport-harris_3323

I’m rereading a wonderful (autographed copy) of Competing on Analytics. This is not a web metrics book. It’s more of the case for metrics. This excerpt from the foreward is exactly why companies should care.

“My journey is complicated by the fact that all organizations seek to please the leader, so there is constant pressure to give my otherwise lame and ill-considered views far more gravitas than they deserve. Beware, as this process can feel good and be dangerously addictive… Hence, it is critical to create and constantly cultivate an environment that views ideas as separable from people, insists on the use of rigorous evidence to distinguish among ideas, and includes a healthy dose of people both sufficiently dedicated and skillful to do the heavy lifting.
Gary Loveman, CEO of Harrah’s

… as grandma says, ’nuff said.

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