Parents are great marketers

Okay.  Let me explain.  Marketers look at the product or service their company is selling, think of the value to their target market, and communicate that value proposition to the customer. I’ve been asking a lot of parents about their experiences with children.  I saw an interesting card in a paper store. (A quaint little store in Shirlington, VA – if you were wondering)  The card read — “Children will ruin your life.”  I posted this picture and asked my friends if this was true.  Most parents thought it was funny and while admitting to the difficulty associated with children, they all said the pros outweighed the cons. They talked about how children enhance and enrich your life and that they couldn’t see life without their children.

I think that to some degree, parents have to market parenting as a lifestyle.  I doubt anyone would say — I have ‘em and DON’T DO IT!!!!